On August 27, 2015 we launched our website mycinemalightbox.com with two products and 400 units sitting in a storage locker. We had no idea what we were doing, but that didn’t stop us from following our desire to run an importing business in North America.
Fast forward one year and 10 skus later, we have a created a successful business built on our branding and perseverance. Those that know us know we work literally day and night, at all hours of the day. China is a 12 hour time difference from Toronto, so no matter where we are in the world, we always need to be on our game.
Part of the reason we moved half way around the world was to be able to visit our factories and QC (quality control) our goods right off the production line. We are very pleased to have great partners in China, and super excited to bring new products to market.
This was our first trip to China, and we thoroughly enjoyed every minute of it.
As soon as we landed at 8am Monday morning, we headed straight to Ningbo to QC our biggest production run to date. The timing couldn’t have been more perfect. We arrived to find one of our new products running through production, almost completed, but packaged wrong. The colour packaging box was wrong. The pantones were off, and the carton size was changed. The factory went to work finding a solution, and we continued to tour the warehouse.
It was super interesting to see the workers putting together each piece. Every lightbox is tested, and goes through many hands to ensure the highest quality possible. It was really great to see the whole process from start to finish, and we definitely have a fonder appreciation for the manufacturing process.
Next we checkout out our new brand of neon lights. The Neon looked great, but the packaging was wrong. We worked hard on getting a specific branding angle for the neon packaging, so we needed to have this redone asap. Timing was tight, the goods needed to be packed in containers and out to the shipping port in 3 days.
The next morning we headed straight to the box printer factory and spent a few hours working with the team to adjust the colour levels to get the packaging just right. Seeing and understanding the process behind box printing was really eye-opening. There is a lot more that goes into than people realize. 4 films need to be created. Each film is loaded into the giant printers, and then adjusted to get the colours just right. Many copies need to filter through before a final version is ready.
Once approved, we headed off to more factory visits. Neon factories, and LED factories were next on the list. We visited one LED factory that walked us through the whole manufacturing process beginning with the diode and ending with the finished product. Andrew loved this, he’s always dreamed of going “straight to the source” and here we were!
It was a short trip, but we managed to accomplish everything we needed to and more. We met great people, and saw so many opportunities, we just can’t wait to get started on executing our new ideas. Stay tuned!